Taking Skin Deep to the Next Level  

EWG Verified ProductsEWG is the Environmental Working Group, a 501(c)(3) non-profit organization founded in 1992 which participates in, and advocates for, comprehensive research on toxic chemicals and other potentially harmful ingredients in consumer products. In 2004, the organization introduced its Skin Deep program – an online database of personal care product ingredients which serves as a tool for consumers to find the safest products. Those with a Skin Deep rating of 2 or below (or “green” – based on toxicity and regulatory data) are considered the safest/most natural ingredients.


Verified is a new program the organization has implemented, taking the concept of Skin Deep even further to provide consumers with a certification right on the product packaging, demonstrating that the product has passed the rigorous qualification process required to be accepted into the program.

EWG Skin Deep ProductsTo gain the EWG VERIFIED mark for a product, the manufacturer must provide comprehensive, detailed proof that they not only avoid specific ingredients and use the proper manufacturing processes, but they also must provide full ingredient disclosure (above and beyond that required by the FDA or USDA). These standards better equip consumers to make an appropriate purchasing decision.


Every product must meet specific eligibility criteria to receive the EWG VERIFIED mark.
It must be in an eligible category – baby, hair, nail, skin, makeup, and oral care products are the only acceptable types.
It must have a Skin Deep score in the green range (either a 1 or 2 out of 10).
It cannot contain an ingredient on EWG’s list of unacceptable ingredients. These include a wide variety of classifications, including the following:

⦁ Cosmetic ingredients banned by Health Canada or the European Commission’s COSING database
⦁ Substances classified as carcinogens
⦁ Fragrance chemicals prohibited by the International Fragrance Association
⦁ Substances designated by the European Union as Category 1 endocrine disruptors
⦁ Sprays or powders containing ingredients identified as sensitizing asthma genes by the Association of Occupational and Environmental Clinics
⦁ Chemicals listed on California’s Proposition 65 representing known carcinogens and reproductive toxins

Products must also meet restriction standards for cosmetic ingredients, as set forth by specific governments and other authoritative bodies, including Health Canada, the USDA, the European Union, the International Fragrance Association, Japan’s Ministry of Health, Labour and Welfare, and the Personal Care Products Council’s Cosmetics Ingredient Review.

Botanical Ingredients

Ingredient Labeling

To be EWG Verified, product labels must include full ingredient disclosure, including all of the individual components of fragrance and flavor mixtures, and chemicals used to coat mineral ingredients. This includes anything that is used in the process of manufacturing the product which is still present in the finished product.

Ingredients must be labeled according to standard naming guidelines, as outlined in the International Nomenclature for Cosmetics Ingredient Dictionary and Handbook. No trademarked names may be used, and all botanical ingredients must include the scientific name as well as the chemical form – such as “extract.” Companies may choose whether to add common botanical names.


Products must be manufactured according to current Good Manufacturing Practices. These include keeping records and documentation, assessing the suitability of the facilities, equipment, and raw materials, observing SOPs (standard operating procedures), reviewing and documenting complaints, adverse event reports, and voluntary recalls, and more.
Products must also pass microbial challenge tests to be considered for the EWG Verified mark.
According to EWG, the Skin Deep program will continue to operate, and all products that are applying for verification – whether approved or not – will be entered into the Skin Deep database.

The complete criteria and information on how to apply for verification can be found here.

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Certified Organic Fresh Mint Lip Balm is EWG VERIFIED™! Our Lip Balms are lead-free, paraben-free, and non-toxic. Safe skincare for happy skin.
Our Foaming Peptide Cleanser is a pearlescent cream that turns into a foam! Amaranth feeds the skin with essential amino acids.