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Goji Berry

Goji Berry in Skin Care

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Beauty Product EWG Rating

Scientific Name {Lycium barbarum}
Common Name {Wolfberry}

Goji berry is a super fruit that contains an abundance of antioxidants. Tibetan monks have long known the power of goji berries. They are only now coming into vogue in the rest of the world, being added to smoothies and health supplements for their anti-inflammatory properties. Inside the body, they work to heal the kidney and liver, as well as fight depression, alleviate allergies, and even help insomniacs find relief. They have long been lauded as having the ability to prolong life and rapidly increase physical and emotional health.

Goji berries are chalked-full of essential nutrients, including zinc, magnesium, and iron, which make them ideal for cosmetic applications, as well as internal ones. With almost twenty amino acids, goji berries can help to protect and reconstruct the look of healthy skin, penetrating into the underlying layers of tissue to provide the nutrients the skin needs to accelerate its healing process.

With more than twenty minerals, Goji promotes stronger skin, which not only looks younger and healthier but is more resilient to damage from the environmental pollutants we come into contact with every day. Along with antioxidants—it is one of the most concentrated sources of this essential cancer and sun damage fighting component—a product containing goji can protect skin from free radicals and toxins.

red Goji berries in bowlWith plenty of B Vitamins and Vitamin E and C, the antioxidant effect is intensified, as all work together to scavenge for free radicals and neutralize them. Beta-sitosterol, another nutrient in goji, when eaten, can reduce inflammation in the digestive system. On the skin, it helps to reduce redness and even the look of dark spots like freckles and even soften scars. Used under the eyes, it can combat puffiness and other indicators of stress.

Whether used on the skin or taken orally, goji is believed to prolong the life of the cells it comes into contact with. When used inside the body, it helps prevent the development of the age-related chronic disease. When used on the skin, it helps to keep cells looking full and fresh, when otherwise they would die and look gray and dull. As the skin ages, it is less able to renew its cells, which causes wrinkles, as well as that ashy, darkened skin that has all seen. By extending the life of healthy cells, goji mitigate the slowing cell regeneration process, allow cells to live long enough to be replaced by new, healthy, young-looking cells. The result is a fresher, brighter appearance.

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